Naming & Headlines
Series naming
In Our Words
In this seven-part YouTube series, each short film tells the unfiltered story of a person or community struggling with vaccine hesitancy and sharing their journey, in their own words.
Better Together
This storytelling series highlights Walgreens efforts to help bring health equity to our communities through partnerships with organizations such as Vitamin Angels and Susan G. Komen.
This Week’s Score
This value-based series for social media features weekly deals and promos at Walgreens. These fun, budget narratives show customers easy ways to save.
Product naming
Naming exploration for a first period kit for tweens & teens
Ready, set, flow
First period kit for every body
With a focus on body positivity, this gender-neutral concept aims to help tweens and teens feel confident and prepared for getting their first period.
The V.I.P. Squad
Very important period stuff
Welcome to the club! This gen-alpha focused concept will show girls the ropes to this new life stage, giving them an all-access pass to the info they need to feel like VIPs.
First Period Kit
Go with the flow
Getting your period for the first time can feel awkward, but we’re here to help through the good, the bad, and the ugly cry. This kit is designed to help first-timers embrace the flow.
Editorial headlines
A few of my favorite headlines written for the Chicago Reader
Chicken of the Trees
I wrote this headline for food critic Mike Sula’s cover story about hunting and eating city squirrels. Sula’s story became the winner of the 2013 MFK Fisher Distinguished Writing Award from the James Beard Foundation.
Ladies of the Fight
Up against the clock of a drop-dead print deadline, I was called in at the last minute to title this piece about a rowdy and theatrical event featuring the Chicago League of Lady Arm Wrestlers.