Walgreens Clinical Trials B2B Video

Editorial Development • Interviews • Story Editing

The challenge: Elevate Walgreens from a national pharmacy and retail brand to a leading healthcare partner.

The solution: In order to do this, we needed to create awareness in the market to explain our portfolio and clinical programming. To win the hearts and minds of potential partners, we decided to lean into the emotions and promise of the business starting with Clinical Trials. We created a video for prospective B2B trial sponsors highlighting the thought leaders who are revolutionizing clinical trials and making it happen.

Production: Hogarth Worldwide