Shelf Life Video Content Series
Co-concept & Pitch • Editorial Development • Story Editing
In an effort to show Walgreens’ continued commitment to diverse retailers and suppliers, we wanted to highlight under-represented business owners and share their stories. In collaboration with consulting agency Daupeaire, we developed a short-form documentary series to shine a light on these unique brands and their founders, capturing their struggles and successes as they made their way on to Walgreens’ shelves. Watch highlights from the series below.
Awards:
7th Annual Shorty Impact Award winner (Learn more here)
Diversity Action Alliance’s 2023 Best DEI Advocacy Campaign winning honoree
Production: Hogarth Worldwide
Meet Monique, founder of Mielle Organics
Monique Rodriguez, CEO and Founder of Mielle Organics, is on a mission to share her regimen of healthy, tailbone-length hair with the masses. Community means a lot to Monique. She believes in giving back to entrepreneurs and enjoys showing minorities that the opportunities in front of them are limitless.
Meet Andrew, founder of OTIS Dental
Andrew Lee, CEO and Founder of OTIS Dental, is bridging the gap between oral and mental health. After surviving a hate crime, Andrew drew strength from his community to develop a product for those struggling with stress, anxiety and depression.
Meet Shontay, owner of Black Girl Sunscreen
Shontay Lundy, CEO and founder of Black Girl Sunscreen, took the number one reason Black women weren’t wearing sunscreen and solved it in a way that connected with her community specifically. See how Shontay is starting the conversation around sun protection and education.
Meet Genesis, CEO of Lorenzo’s Frozen Pudding
Genesis Bencivenga Sr., CEO and co-founder of Lorenzo’s Frozen Pudding, took her father's banana pudding recipe from the family kitchen into national stores. See how she overcame a couple setbacks with support from the Walgreens Top Shelf program (third time’s a charm!), to leave a delicious legacy for future generations.
Meet Rick, CEO of Galerie Candy & Gifts
An entrepreneur with a passion for candy, Rick Ross is satisfying America’s sweet tooth with chocolate, novelty candy and confectionary gifts. In this episode of Shelf Life, he shares his struggles as a gay business owner facing discrimination in the 1980s retail industry and how his experience inspired him to advocate for diversity.