Holiday Social Campaign for Walgreens
Concept Development • Script Writing • Song Writing • Creative Direction
The challenge: Help overwhelmed shoppers check off their holiday to-do lists while positioning Walgreens as their go-to for quick-trip needs and last-minute holiday emergencies.
The solution: Customers weren’t aware that Walgreens offers 30-minute Pickup and 1-hour Delivery—a service that can make holiday errands sooo much easier—so our team set out to change that. By creating a catchy jingle sung by a cast of holiday-obsessed carolers, we made this convenient service unforgettable in a series of six episodic reels for paid social, OLV and YouTube.
Get a glimpse behind the scenes here.
Production: PXP Studios + Heave Ho Productions; Directed by Jason & Blue
Holidays in a Dash
Every superhero has their theme music, our carolers have a jingle. Meet the squad as they get ready for the holiday season and easily check off their long list of to-dos with Walgreens 1-hour Delivery.
Dashing Holiday Photo Cards
‘Tis the season to make a Walgreens holiday photo card. The carolers take a break from rehearsal to snap the perfect pic. They suit up in their Walgreens seasonal aisle haul and strike a series of poses, but everyone has different opinions about which pic should be THE ONE. Luckily, Walgreens Photo has something for everyone.
12 Days of To-Dos, Done
“12 Days of Christmas,” but make it Walgreens. Our carolers sing the classic song re-written as a list of things they need to do before the holidays, the things they forgot to do, not to mention some unexpected mishaps. The good news: Walgreens 1-hour Delivery can solve it all.
Right-to-Your-Door Décor
In anticipation of the caroling season, a caroler rates the door décor in her neighborhood. (Since carolers knock on doors, they’re the experts, amirite?) Walgreens door décor? 10/10 would recommend! No door décor? Our Walgreens Delivery Driver is here to help.
Need-It-Now Dash
With prep for the season done, the carolers jump into their carpool minivan ready for some action. While picking up the final member, they realize they’re in need of some last-minute supplies. Walgreens 30-minute Pickup to the rescue.
A Dashing Delivery
The holiday is here. A family is cozying up at home when an unexpected surprise arrives. In our final spot, Walgreens delivers the magic of the season right to your doorstep.